Monday, April 21, 2008

The Pentagon's Propaganda: the Start of Fascism?

The New York Times featured an excellent lengthy article on Sunday that reflects doubly well on the Gray Lady, as it is based on their lawsuit that pried a lot of important material out of the Department of Defensiveness. This is one of those rare departures from the apparent SOP for mainstream media these days to have the guts to criticize sorry little Georgie's operation and risk offending their uber-bosses and shareholders, whose concerns are all about bottom line, not at all about a minimally-functional fourth estate (well, it's probably fifth at best by now):

In the summer of 2005, the Bush administration confronted a fresh wave of criticism over Guantánamo Bay. The detention center had just been branded “the gulag of our times” by Amnesty International, there were new allegations of abuse from United Nations human rights experts and calls were mounting for its closure.

The administration’s communications experts responded swiftly. Early one Friday morning, they put a group of retired military officers on one of the jets normally used by Vice President Dick Cheney and flew them to Cuba for a carefully orchestrated tour of Guantánamo.

To the public, these men are members of a familiar fraternity, presented tens of thousands of times on television and radio as “military analysts” whose long service has equipped them to give authoritative and unfettered judgments about the most pressing issues of the post-Sept. 11 world.

Hidden behind that appearance of objectivity, though, is a Pentagon information apparatus that has used those analysts in a campaign to generate favorable news coverage of the administration’s wartime performance, an examination by The New York Times has found.

The effort, which began with the buildup to the Iraq war and continues to this day, has sought to exploit ideological and military allegiances, and also a powerful financial dynamic: Most of the analysts have ties to military contractors vested in the very war policies they are asked to assess on air.

Those business relationships are hardly ever disclosed to the viewers, and sometimes not even to the networks themselves. But collectively, the men on the plane and several dozen other military analysts represent more than 150 military contractors either as lobbyists, senior executives, board members or consultants. The companies include defense heavyweights, but also scores of smaller companies, all part of a vast assemblage of contractors scrambling for hundreds of billions in military business generated by the administration’s war on terror. It is a furious competition, one in which inside information and easy access to senior officials are highly prized.

Records and interviews show how the Bush administration has used its control over access and information in an effort to transform the analysts into a kind of media Trojan horse — an instrument intended to shape terrorism coverage from inside the major TV and radio networks.

Analysts have been wooed in hundreds of private briefings with senior military leaders, including officials with significant influence over contracting and budget matters, records show. They have been taken on tours of Iraq and given access to classified intelligence. They have been briefed by officials from the White House, State Department and Justice Department, including Mr. Cheney, Alberto R. Gonzales and Stephen J. Hadley.

In turn, members of this group have echoed administration talking points, sometimes even when they suspected the information was false or inflated. Some analysts acknowledge they suppressed doubts because they feared jeopardizing their access.


A few expressed regret for participating in what they regarded as an effort to dupe the American public with propaganda dressed as independent military analysis.

“It was them saying, ‘We need to stick our hands up your back and move your mouth for you,’ ” Robert S. Bevelacqua, a retired Green Beret and former Fox News analyst, said.

Kenneth Allard, a former NBC military analyst who has taught information warfare at the National Defense University, said the campaign amounted to a sophisticated information operation. “This was a coherent, active policy,” he said.

As conditions in Iraq deteriorated, Mr. Allard recalled, he saw a yawning gap between what analysts were told in private briefings and what subsequent inquiries and books later revealed.

“Night and day,” Mr. Allard said, “I felt we’d been hosed.”


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Glenn Greenwald helps us more intelligently grapple with the NYT's article:

[Sunday] morning’s “blockbuster” New York Times article by David Barstow, documenting the Pentagon and U.S. media’s joint use of pre-programmed “military analysts” who posed as objective experts while touting the Government line and having extensive business interests in promoting those views, is very well-documented and well-reported. And credit to the NYT for having sued to compel disclosure of the documents on which the article is based. There are significant elements of the story that exemplify excellent investigative journalism.

At the same time, though, in light of questions on this very topic raised even by the NYT back in 2003, it is difficult to take the article’s underlying points seriously as though they are some kind of new revelation. And ultimately, to the extent there are new revelations here, they are a far greater indictment of our leading news organizations than the government officials on whom it focuses.

In 2002 and 2003, when Americans were relentlessly subjected to their commentary, news organizations were hardly unaware that these retired generals were mindlessly reciting the administration line on the war and related matters. To the contrary, that’s precisely why our news organizations — which themselves were devoted to selling the war both before and after the invasion by relentlessly featuring pro-war sources and all but excluding anti-war ones — turned to them in the first place. To its credit, the article acknowledges that “at least nine” of the Pentagon’s trained military analysts wrote Op-Eds for the NYT itself, but many of those same sources were also repeatedly quoted — and still are routinely quoted — in all sorts of NYT news articles on Iraq and other “War on Terrorism” issues, something the article fails to note.

What the article also does not disclose, but should have, is that the NYT itself already published, back on March 25, 2003, right after the invasion of Iraq, an article by John Cushman raising the thorny questions posed by the media’s extensive reliance on retired generals as “military analysts”:

Old soldiers, it turns out, don’t just fade away not when a war is being carried live on CNN, MSNBC, Fox News and the broadcast networks. Instead, a whole constellation of retired one-, two-, three- and four-star generals — including many who led the recent wars in Afghanistan, Kosovo and the Persian Gulf — can be seen night and day across the television firmament, navigation aids for viewers lost in a narrative that can be foggier than war itself. . . .

But the generals’ performances raise some questions, including how much they really know and whether they are disclosing more than they should. Some receive occasional briefings from the Pentagon, but like most reporters, they stay current by checking with their friends in the military and studying all the public information they can gather.

On the other hand, their evident sympathies with the current commanders, not to mention their respect for the military and immersion in its doctrines,sometimes seem to immunize them to the self-imposed skepticism of the news organizations that now employ them.

Rarely, unless pressed, do the generals bluntly criticize the conduct of the war, a detailed review of their recent remarks discloses. Instead, they tend gravely to point out the timeless risks of combat.

That 2003 article, at the very beginning, highlighted the obvious conflicts raised by this morning’s article, as it quoted Gen. Greg Newbold on ABC News as praising the invasion as follows: “If things haven’t gone exactly according to script, they’ve gone according to plan,” even
though Newbold himself “until late last year [] was helping to draw up those plans as the director of operations for the Joint Chiefs of Staff.”

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